Speaker

Steve Crombie

CEO, Totem

Steve Crombie is the founding CEO of Totem, a digital media studio pioneering content models that turn brands, media, and creators into global leaders on social - through rapid audience growth and monetization.

Since 2012, Steve has led strategy for some of the world’s biggest media companies, VCs, and platforms - earning Totem the nickname “the McKinsey of Online Video” from YouTube. Totem combines global consulting intelligence, platform relationships, and hands-on experience to generate 50B+ views in the last five years alone, creating multiple #1 global brands that help media companies accelerate digital change.

At the 30th Spada Conference Steve joins Nadia Tolich in the Plenary: Re-Inventing Content for the Digital First Age.