Speaker

Jasmin McSweeney MNZM (Kūki ‘Airani)

Senior Manager Acquisitions - Umbrella Entertainment

For over a decade, Jasmin McSweeney was the Head of Marketing at Te Tumu Whakaata Taonga – the New Zealand Film Commission. In this role, Jasmin was responsible for the promotion and marketing of New Zealand films both within Aotearoa New Zealand and internationally. 

During her time at the NZFC Jasmin worked closely with filmmakers, distributors, film festivals, and international market partners. She played a key role in crafting the festival strategies and release plans for all feature films funded by the NZFC. Her influence can be seen in the successful marketing campaigns and theatrical releases of 13 of the top 20 New Zealand films, including iconic titles such as HUNT FOR THE WILDERPEOPLE, BOY, THE WORLD’S FASTEST INDIAN, SAVAGE, CHASING GREAT, BLACK SHEEP and THE DARK HORSE.

As the Senior Manager Acquisitions at Umbrella Entertainment, Jasmin leads on international and local acquisitions for the territory., as well as producing New Zealand productions as the producer for Sanctuary Pictures NZ.

In recognition of her contribution to the film industry, Jasmin was made a Member of the New Zealand Order of Merit for Services to Film in 2022.